See the impactful UX Research📚 work I’ve done for clients.
In-depth User Interview. Usability. Qualitative. Moderated. Thematic Analysis
Studying User Behavior in the App: Analyzing User Behavior, Browser Preferences, and Experiences to Improve Usability and Understand Digital Interactions.
Qualitative . Usability . User Interviews . Unmoderated
Insights on how people shop online with BigBasket & Croma and how to make payments easier and more user-friendly.
Survey . Indepth interview . Concept test . Archetypes . Moderated . Unmoderated
Discovering Archetypes and Perceptions of the Integrated MBA+DBA Programme and Their Opinions on Competitiors.
Exploratory . Persona . Empathy map . User Journey . Moderated . Qualitative
Understanding the Fitness Journey: What Motivates and Hinders Progress, User Views on Cult.fit, and Choosing Between Competitors.
Usability . Qualitative . Unmoderated
Testing the New UPI Payment Flow: Navigating the Homepage, Understanding the Payment Process, and Enhancing App Usability with a Clearer Call-to-Action.
Persona. Concept Test. Exploratory. In-depth User Interview. Moderated. Qualitative. Thematic Analysis
Crafting the Ideal Hero Persona, Uncovering Behavioral Insights to Refine the CVP, and Evaluating Consumer Willingness to Adopt a New Prepaid Card in India
Exploratory. In-depth User Interview. Moderated. Qualitative, Braun & Clark Analysis
Online Payment Choices: Understanding User Preferences Between CoD and BNPL, Evaluating BNPL Experience, and Investigating Factors Influencing Prepaid Method Adoption in Online Shopping.
Qualitative, User Interview. Usability. Moderated. Braun & Clark Analysis
Gathering insights for improved app experience: evaluating competitors, understanding user behavior, identifying usability issues, and seeking feedback on app elements and comprehension.
Qualitative. User Interview. Usability. Moderated. Thematic Analysis
Troubleshooting Swipe Interaction Issues: Investigating CTA Challenges, Comparing Tap vs. Swipe Preferences, and Evaluating User Behavior on Two Landing Page Variants.
Qualitative. Quantitative. User Interview. Usability. Moderated. Thematic Analysis
Studying User Habits in Gaming Apps: Analyzing Spare Time Activities, Online Game Preferences, and User Perception of App Features & colors for Optimal User Experience.
Qualitative. Usability. Unmoderated. Thematic Analysis
Enhancing Loan Application UX: Investigating User Preferences, Testing 2lacs Loan Flow, Collecting Feedback, and Observing User Behavior for Improved Design.
Usability, Unmoderated, Qualitative , Thematic Analysis , User Journey
Enhancing User Experience and Navigation in Health Trend Features: A Comprehensive Analysis of User Journeys, Chart Understanding, Report Sharing, and OTC Accessibility
Persona. Exploratory In-depth User Interview. Qualitative. Moderated. Thematic Analysis
Exploring Barriers to Inner Engineering Enrollment: User Journeys, Personas, Motivations, & Perceptions across Digital Platforms to Uncover Drivers & Blockers.
Usability. Journey Map. User Interview. Qualitative. Moderated. Braun & Clark Analysis
Addressing Fashion App Gaps: Analyzing Customer Needs, testing Product & Creator Flows, and Identifying Features for Improved User Experience & Retention.
Examining One-Click Ordering Impact: Evaluating 'Buy Now' Impact, Information Hierarchy Preferences, and Design Variant Preferences for Enhanced app.
User Interview. Usability, Qualitative, Moderated, Thematic Analysis
Assessing User Understanding & Engagement with app: Testing User Comprehension, Live Screen Engagement, and Perceptions of App Features & Logo.
Usability. Qualitative. Unmoderated. Thematic Analysis
Unveiling User Insights: A Comprehensive Analysis of User Sentiments Towards App Navigation, Matchmaking Perception, and Subscription Pricing
Qualitative. Quantitative. Exploratory. In-depth User Interview. Moderated, Thematic Analysis
Identifying Challenges in Moderated UX Research: A Comprehensive Exploration of Gaps Faced by UXRs and an In-depth Analysis of Pros & Cons Research Tools.
Coming Soon
Exploratory. In-depth User Interview. Moderated. Qualitative Analysis
Qualitative. Quantitative. User Interview. Usability. Moderated.
Persona. Exploratory In-depth User Interview. Qualitative. Moderated.
Rushali
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© Rushali Singh, 2023
Crafted with love 💖, some chaos 😶🌫️ + lots of chai & coffee ☕!
